Blog

October 29, 2017

#NoFreePhotos : A Legal Look at What Happened

This year’s Fashion Week was quickly taken by the #NoFreePhotos storm. You might have seen the hashtag going around on Instagram as well as a few articles touching upon the subject. Now that Fashion Week is over and that the dust has settled, let’s decorticate what happened and the legal […]
September 28, 2017

Legal Guidelines for Including Product Placement in Your Movie or Television Series

We often discuss influencer marketing here at Law on the Runway, as it is a fairly new practice, but we thought it could be interesting to explore TV and movie product placements. Although not as widely mentioned in the news as influencer marketing, product placements in television and film has […]
August 6, 2017

When Should You Be Collecting Taxes from Online Sales?

An interesting question recently came up in a meeting with a designer at San Francisco’s Fashion Incubator regarding collecting sales tax on online sales. This can be a tricky subject and you can find very different answers depending on who you ask. Below are a few questions to help you […]
July 16, 2017

Legal Considerations for the Development of Smart Fabrics

Smart fabrics, or e-textiles, fabrics that not only serve usual fabric purposes, but they can also receive, transmit, store data and react to data. For apparel and houseware companies who want to innovate, smart fabrics provide lots of inspiration. The legal considerations surrounding this emerging technology are still uncertain, as […]
June 8, 2017

FTC Letter to Influencers: A Few Guidelines to Follow

A few weeks ago, the Federal Trade Commission (FTC) sent a letter to over 90 social media influencers, whether celebrities or others, warning them about potential violations to their disclosure guidelines. For the first time ever, the FTC decided that influencers, and not just brands, should also bear the responsibility […]
May 11, 2017

Navigating Stock Content Providers and Licensing Agreements

For creative industry companies, “stock content” seems like a taboo topic and original content is always a great way to showcase your brand or company’s personality. However the costs of hiring a photographer, musician, or writer might be too great of a time and monetary investment for many projects. Purchasing […]
March 28, 2017

Video Bloggers: Legal Issues You Need to Know

Video content has gained an incredible amount of popularity in the past few years. This format has taken various forms, one of them being video blogs, better known as vlogs. This particular type of content, because of its relationship with the public sphere, creates a certain number of legal issues […]
March 12, 2017

Developing Brand Identity: Supply Chain Practices and Deceptive Advertising

This is the second part of a two-part series about developing brand identity. In the first part of this series, we discussed the positive side of branding: how to align your brand with different social, political, and environmental causes. But what happens when your business takes a hit? Companies within […]
February 21, 2017

Developing Brand Identity: Aligning Your Brand with Social, Environment, and Political Causes

The Law On The Runway team has written multiple posts in the pasts about different legal marketing guidelines to follow for product origin claims and sustainability claims. Today, we thought it would be interesting to write a series about developing a strong brand identity. Here are some tips to align […]
February 11, 2017

Seller’s Permit & Resale Certificate in California: Which One Do You Need?

Tax season is upon us and if you are starting a new business, chances are one of the first elements you will be taking care of when setting up your business is how you will be collecting sales tax. If you are in California, or plan on doing business there […]