Blog
October 16, 2016
In the fashion industry, visibility is one of the most strived for elements for success, especially if you are just starting out. As a designer, you might immediately agree to lending your clothes to a publication without putting much thought into it. But what if something happens to your goods? […]
October 16, 2016
Following Law on the Runway founder Rachel Fischbein’s presence as a panelist at San Francisco Fashion Community Week’s conference on sustainability, we thought it might be helpful to write a blog post on green and transparent marketing. The fashion industry is slowly but surely changing. Consumers today approach their purchases […]
September 16, 2016
As New York Fashion Week draws to a close, we can look back on the spectacles, the crises and the clothes that entertained and inspired us for so many days. But, it is also worth reflecting on the models who wore those clothes and participated in the spectacles. The fashion […]
September 16, 2016
In 2014, sales of wearables amounted to approximately $3.5 billion. As this number is constantly growing, it is no surprise that many companies are starting to look into developing wearable devices, either by partnering up with experts in the field or by hiring new employees and creating an entirely new […]
September 16, 2016
This is the second part of a two-part series about marketing and online platforms Influencer marketing is a very powerful tool for businesses. Because it allows brands to tap into different individuals’ following, it is a very efficient way to give exposure to your products or services. Many elements should […]
September 16, 2016
This is the first part of a two-part series about marketing and online platforms After great marketing efforts, Hollywood is finally noticing your designs: an A-list actress has recently been seen wearing your latest creation! The obvious way to celebrate would be to share the picture on your brand’s social […]
September 16, 2016
Patternmaking is an essential step when it comes to manufacturing garments. Your patterns are the very foundation of your clothes and will determine how your apparel line turns out. You should therefore take your time to shop around and find patternmaking services you will fully be satisfied with. Here are […]
September 16, 2016
On June 15th, the Fashion Innovation Alliance held their inaugural event, a Fashion and Tech showcase, to a packed and stylish room with a view of the US Capitol Dome. Law On The Runway asked Hilary Jochmans to attend to see first hand the creations of the featured fashtech entrepreneurs […]
September 16, 2016
The freelance economy is becoming more and more important every year. By 2020, 50% of America’s workforce will be freelancing on a part-time or full-time basis. Many industries are starting to take advantage of this economy because freelancers, legally known as independent contractors, are often times less expensive than regular […]
September 16, 2016
We’re seeing a trend in the ecommerce fashion scene, 2nd-hand retail websites. Some business models connect users who exchange or purchase clothing directly from each other, like Poshmark. Others, like Threadup allow users to send in clothing or accessories directly to the company for cash or store credits. This blog […]