Blog

November 22, 2016

Should You Add Licensing To Your Business Plan?

Licensing is a practice that has been used in the fashion industry for decades. In particular, its been a popular way for apparel brands to branch out into accessories or housewares. Many of the most renown fashion houses have expanded their brands and made substantial revenues from such agreements. If […]
November 4, 2016

Talking Points for Negotiating with a Third-Party Order Fulfillment Facility

Shipping is a crucial part of customer service and can greatly impact your customers’ satisfaction towards your company. As your business grows, it becomes very easy to get overwhelmed by the logistics surrounding the way your products will get to your clients. Managing your inventory and shipping in-house might therefore […]
November 4, 2016

Law On The Runway’s Report from the Supreme Court (Star Athletica v. Varsity Brands)

Below is a report from Law On The Runway’s researcher & legislation expert in Washington D.C., Hilary Jochmans It is fitting that on the day much of America dons costumes, the US Supreme Court considered a case concerning cheerleading outfits. The case, Star Athletica v. Varsity Brands, was heard by […]
October 16, 2016

Thinking of Lending Your Clothes? Fashion Designers, You Need a Pull Letter

In the fashion industry, visibility is one of the most strived for elements for success, especially if you are just starting out. As a designer, you might immediately agree to lending your clothes to a publication without putting much thought into it. But what if something happens to your goods? […]
October 16, 2016

Sustainability and Transparency: Tips and Considerations for Green Marketing

Following Law on the Runway founder Rachel Fischbein’s presence as a panelist at San Francisco Fashion Community Week’s conference on sustainability, we thought it might be helpful to write a blog post on green and transparent marketing. The fashion industry is slowly but surely changing. Consumers today approach their purchases […]
September 16, 2016

Fashion Week & New Modeling Legislation.

As New York Fashion Week draws to a close, we can look back on the spectacles, the crises and the clothes that entertained and inspired us for so many days.  But, it is also worth reflecting on the models who wore those clothes and participated in the spectacles. The fashion […]
September 16, 2016

FashTech Concerns: Protecting Your Customers & Your Business

In 2014, sales of wearables amounted to approximately $3.5 billion. As this number is constantly growing, it is no surprise that many companies are starting to look into developing wearable devices, either by partnering up with experts in the field or by hiring new employees and creating an entirely new […]
September 16, 2016

Drafting an Agreement for an Influencer Marketing Campaign

This is the second part of a two-part series about marketing and online platforms Influencer marketing is a very powerful tool for businesses. Because it allows brands to tap into different individuals’ following, it is a very efficient way to give exposure to your products or services. Many elements should […]
September 16, 2016

Online Marketing: Why Copyright and Rights of Publicity Issues Matter

This is the first part of a two-part series about marketing and online platforms After great marketing efforts, Hollywood is finally noticing your designs: an A-list actress has recently been seen wearing your latest creation! The obvious way to celebrate would be to share the picture on your brand’s social […]
September 16, 2016

Preparing Talking Points for a Patternmaking Agreement

Patternmaking is an essential step when it comes to manufacturing garments. Your patterns are the very foundation of your clothes and will determine how your apparel line turns out. You should therefore take your time to shop around and find patternmaking services you will fully be satisfied with. Here are […]