Blog

December 19, 2016

Drafting a Shipping & Returns Policy

December and January are two of the busiest months in retail. When handling an important amount of orders, the last thing you want to be dealing with are the consequences of an unclear shipping and return policy. You and your customer should be on the same page in regards to […]
December 19, 2016

Tips for Setting Up a Successful Pop-Up Shop

Tips for Setting Up a Successful Pop-Up Shop Many online retailers decide to set up pop-up shops (temporary physical locations) in order to either test new products, a new market or even just to get closer to their customers. We at Law on the Runway have already written a post […]
November 22, 2016

Should You Add Licensing To Your Business Plan?

Licensing is a practice that has been used in the fashion industry for decades. In particular, its been a popular way for apparel brands to branch out into accessories or housewares. Many of the most renown fashion houses have expanded their brands and made substantial revenues from such agreements. If […]
November 4, 2016

Talking Points for Negotiating with a Third-Party Order Fulfillment Facility

Shipping is a crucial part of customer service and can greatly impact your customers’ satisfaction towards your company. As your business grows, it becomes very easy to get overwhelmed by the logistics surrounding the way your products will get to your clients. Managing your inventory and shipping in-house might therefore […]
November 4, 2016

Law On The Runway’s Report from the Supreme Court (Star Athletica v. Varsity Brands)

Below is a report from Law On The Runway’s researcher & legislation expert in Washington D.C., Hilary Jochmans It is fitting that on the day much of America dons costumes, the US Supreme Court considered a case concerning cheerleading outfits. The case, Star Athletica v. Varsity Brands, was heard by […]
October 16, 2016

Thinking of Lending Your Clothes? Fashion Designers, You Need a Pull Letter

In the fashion industry, visibility is one of the most strived for elements for success, especially if you are just starting out. As a designer, you might immediately agree to lending your clothes to a publication without putting much thought into it. But what if something happens to your goods? […]
October 16, 2016

Sustainability and Transparency: Tips and Considerations for Green Marketing

Following Law on the Runway founder Rachel Fischbein’s presence as a panelist at San Francisco Fashion Community Week’s conference on sustainability, we thought it might be helpful to write a blog post on green and transparent marketing. The fashion industry is slowly but surely changing. Consumers today approach their purchases […]
September 16, 2016

Fashion Week & New Modeling Legislation.

As New York Fashion Week draws to a close, we can look back on the spectacles, the crises and the clothes that entertained and inspired us for so many days.  But, it is also worth reflecting on the models who wore those clothes and participated in the spectacles. The fashion […]
September 16, 2016

FashTech Concerns: Protecting Your Customers & Your Business

In 2014, sales of wearables amounted to approximately $3.5 billion. As this number is constantly growing, it is no surprise that many companies are starting to look into developing wearable devices, either by partnering up with experts in the field or by hiring new employees and creating an entirely new […]
September 16, 2016

Drafting an Agreement for an Influencer Marketing Campaign

This is the second part of a two-part series about marketing and online platforms Influencer marketing is a very powerful tool for businesses. Because it allows brands to tap into different individuals’ following, it is a very efficient way to give exposure to your products or services. Many elements should […]