March 12, 2017

Developing Brand Identity: Supply Chain Practices and Deceptive Advertising

This is the second part of a two-part series about developing brand identity. In the first part of this series, we discussed the positive side of branding: how to align your brand with different social, political, and environmental causes. But what happens when your business takes a hit? Companies within […]
February 21, 2017

Developing Brand Identity: Aligning Your Brand with Social, Environment, and Political Causes

The Law On The Runway team has written multiple posts in the pasts about different legal marketing guidelines to follow for product origin claims and sustainability claims. Today, we thought it would be interesting to write a series about developing a strong brand identity. Here are some tips to align […]
February 11, 2017

Seller’s Permit & Resale Certificate in California: Which One Do You Need?

Tax season is upon us and if you are starting a new business, chances are one of the first elements you will be taking care of when setting up your business is how you will be collecting sales tax. If you are in California, or plan on doing business there […]
January 29, 2017

The 4Ts – Trump, Tax, Trade and Technology – and Their Impact on the Fashion Industry.

This is a special feature from our Washington D.C. based consultant, Hilary Jochmans. The inauguration on January 20th, 2017, of Donald J. Trump as the 45th President of the United States, ushered in a new era that has people and industries across the country and around the globe wondering what […]
January 24, 2017

Using Consumer Store-Bought Fabric for Commercial Purposes & The First Sale Doctrine

As with all businesses, getting into making clothes means you will most likely want to start small. This usually means buying smaller batches of fabric from consumer stores, as opposed to wholesale manufacturers, until you grow your business enough to warrant the purchase of more material. Many fabrics sold in […]
December 19, 2016

Drafting a Shipping & Returns Policy

December and January are two of the busiest months in retail. When handling an important amount of orders, the last thing you want to be dealing with are the consequences of an unclear shipping and return policy. You and your customer should be on the same page in regards to […]
December 19, 2016

Tips for Setting Up a Successful Pop-Up Shop

Tips for Setting Up a Successful Pop-Up Shop Many online retailers decide to set up pop-up shops (temporary physical locations) in order to either test new products, a new market or even just to get closer to their customers. We at Law on the Runway have already written a post […]
November 22, 2016

Should You Add Licensing To Your Business Plan?

Licensing is a practice that has been used in the fashion industry for decades. In particular, its been a popular way for apparel brands to branch out into accessories or housewares. Many of the most renown fashion houses have expanded their brands and made substantial revenues from such agreements. If […]
November 4, 2016

Talking Points for Negotiating with a Third-Party Order Fulfillment Facility

Shipping is a crucial part of customer service and can greatly impact your customers’ satisfaction towards your company. As your business grows, it becomes very easy to get overwhelmed by the logistics surrounding the way your products will get to your clients. Managing your inventory and shipping in-house might therefore […]
November 4, 2016

Law On The Runway’s Report from the Supreme Court (Star Athletica v. Varsity Brands)

Below is a report from Law On The Runway’s researcher & legislation expert in Washington D.C., Hilary Jochmans It is fitting that on the day much of America dons costumes, the US Supreme Court considered a case concerning cheerleading outfits. The case, Star Athletica v. Varsity Brands, was heard by […]